I’m a planner, a hard worker, I dream big dreams, and I do hard things because that’s how I grow and give meaning to my days. This year has not gone to plan. It has been challenging, devastating, and rewarding in ways I never could have imagined.
In late 2021, I partnered with my husband and we started Distance To Empty. We launched the DTE Pursuit Awards program, and have been supporting four selected Colorado based women to pursue a full season of gravel racing! We continue to grow the program, bring on new sponsors, and raise money for next year. It’s been an incredibly rewarding process to see our mission resonate with so many people.
I faced my own Distance To Empty at the beginning of the year, and continue to navigate the uncertainty of my health and future as a professional athlete. If you aren’t up to speed on all that, you can read the full story here. Without a full season of travel and racing I’ve been able to put my energy into growing DTE and the future of the award program. Today is a big day for us, as we’ve opened the Distance To Empty cycling kit store! The inaugural Distance To Empty kit is inspired by the mountains we climb from dawn to dusk, from the desert floor to tree line, and the grit, determination, love, and heartbreak we carry every pedal stroke of our journey. It represents the need to seek out hard things and challenge ourselves to grow and pursue what we can while we can, because we only get one go, and there is no time to waste.
By repping Team Distance to Empty, you’ll be sporting some of the most comfortable cycling gear available, but more importantly, you’ll be setting up the next group of Colorado-based women who will become the 2023 DTE Pursuit Awardees. That’s right: 100% of our proceeds of these sales will go directly to the 2023 Pursuit Awards program. How good is that? You buy the highest quality, made in California cycling kit, look great, and help get more women on bikes and challenging themselves. Win, win.
If you haven’t see our 2022 Pursuit Awards program, here’s the lowdown: it’s designed to empower and provide opportunities in cycling for girls and women who are looking to pursue something on the bike, whether it be competing in their first-ever gravel event or pursuing a goal of becoming a professional cyclist, but lack the support system and resources to get there. Check us out on Instagram to see what they’ve been up to – and be prepared to be inspired.
Get your Distance to Empty kit order in now, the window is only open through Thursday, July 7, 2022 at 11:59pm PST.
This launch edition is a representation of challenges and hard work not only in designing the kit, but building a new grass roots brand, launching an award program for Colorado women, and getting world class sponsors and race promoters behind our mission, but also learning how to navigate life when things don’t go the way we planned.
Reach out if you have any questions about the kit, program, or anything else.
Thank you to everyone involved in supporting this program, our vision, and our mission. We hope to inspire and create curiosity for others to pursue their own Distance To Empty.
